PLANNING CHECKLIST WITH RELEVANT QUESTIONS FOR CROSS-REFERENCING

Use the table below to structure your planning. The order of the table is the order your slides should be in.

- Orange rows are slides that form chapter headings in your planning to break it down for the examiner.

- Grey rows are compulsory slides.

- Green rows are tasks that may not have been done; if you haven't got these don't worry

You're doing really well, nearly there :-)

AS Media Planning Checklist

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Good examples of evaluations from last year

UNSIGNED.

This is particularly good for:
- presenting work in an interesting way
- concise explanation
- use of terminology
- analysis and reflection

A Grade PowerPoint "Unsigned " Music Mag

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Board notes on Q6: Which Institution Would Distribute Your Product and Why?

Key terms for answering this question are:

Institution: The company that produces and owns the BRAND/ PUBLICATION, for example the institution for Doctor Who is the BBC

Distribute: How the brand is accessed by the audience. It is important that you use the term "DISTRIBUTE", it is not simply a case of shipping the print magazines to the supermarket. Brands are distributed via many PLATFORMS: online, via social networking sites, in print, by radio, TV and smartphones, among others.

Platforms: How a brand is accessed (see above).

Synergy: Two or more brands, institutions, agencies, advertisers, devices, platforms etc WORKING TOGETHER TO SHARE AUDIENCES (more detailed notes and examples coming soon)

OTHER IMPORTANT TERMS:

CONSUME
CONVERGENCE

Below are the notes from the board explaining the relationship between ADVERTISERS, AUDIENCES and INSTITUTION