PCs and laptops:
BBC Radio 1 and Absolute benefit from converged content that is available on computers via an internet connection. In one place, audiences will have access to live webcams which enable them to see the presenters and guests, making radio a more visual medium. This plays to the growing audience need for visual content which is a result of social networking and user generated websites like YouTube. They will also find visual playlists, automatic refreshing of pages to show up to the second info on tracks playing, artists talking, twitter feeds and quotes and links to other parts of the brand. For example the Radio 1 website now include high quality streaming during prime listening hours (Chris Moyles in the morning and Scott Mills/Greg James at DriveTime) so audiences can WATCH their favourite stars as well as hear them
However, the BBC have certain constraints due to the nature of their remit and the license fee; they must be free of all advertising in order to remain neutral. Absolute does not have this trouble. On their main website there are adverts for Apple products, Barclays Premier League and Hard Rock Calling among other sponsors. So as well as all the benefits the BBC have, Absolute are also able to exploit the audience's need for "cool" brands to acquire status.
Please print and bring this table to the revision session on Weds 11th April, 11:00-1:00 in F49.
